Hi, I’m James — Co-founder of Ketologie, and someone who believes in the power of better health through smarter nutrition and exercise. My passion lies in creating food that works with your body, not against it—and in helping others feel their best without sacrificing the joy of eating.

My journey into low-carb living began after losing my father to type 2 diabetes in 2004. That experience was a turning point—it made me determined to understand the link between nutrition, lifestyle, and long-term health. I spent years researching, attending leading keto and metabolic health conferences, and applying what I learned in real life.

I’m originally from New Zealand and proudly Māori (Native New Zealander), now based in the U.S. With a background in sports, personal training and a deep love of food, I’ve always blended science with flavor. You could say I’m a bit like a low-carb Willy Wonka—obsessed with creating sugar-free, keto-friendly products that are as functional as they are delicious.

Ketologie started with a shake—but it’s become much more than that. Now we offer a full lineup of modular, real-food ingredients you can mix, bake, and build into your lifestyle. From clean proteins and keto fats to low-carb sweeteners and smart baking boosters, everything is made to be flexible, approachable, and supportive of your goals—whatever they are.

Thanks for being part of the journey ❤️

— James Ehau

Co-founder,
Ketologie